growth hacking

GROWTH HACKING CONSULTATION

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STAGES OF GROWTH HACKING CONSULTATION

Learn

Ideate

Execute

Analyse

Scale

GROWTH HACKING BOOTCAMP CURRICULUM

Stage 1: LEARN

  • Module 1: Introducing to Growth Hacking
  • Module 2: Why Growth Hacking & The Growth Triangle
  • Module 3: Growth Hacking Case Studies & Examples
  • Module 4: Growth Hacking & The Lean Startup
  • Module 5: Growth Hacking Funnel & The A3R3 Framework
  • Module 6: Growth Hacking Personas and Channels & The Triple Peak Effect
  • Module 7: Growth Hacking Tools & Deep Hunting
  • Module 8: Growth Hacking Types: OPN, OPA, OPP, User Psychology, OPN, O2I, Trojan Horse Growth Hacks, Side-Project Marketing, Influence Hacking, & Others
  • Module 9: The Mapplinks Growth Hacking Process
  • Module 10: Growth Hacking Experiment Design
  • Module 11: Growth Hacks Ideation & Brainstorming
  • Module 12: Growth Hacking Implementation
  • Module 13: Growth Hacking Metrics & Lean Analytics
  • Module 14: How to Scale Growth Hacking

Stage 2: IDEATE

  • Defining Growth Personas
  • Finding Growth Channels (3-step process)
  • Generation, Review & Feedback on Growth Experiment Ideas
  • Prioritisation Frameworks for Assigning Priority Scores to Ideas
  • Growth Hacking Parameters
  • Defining OMTMs for Growth Experiments
  • Defining reporting, execution plan, and analysis cycle for each experiment

Stage 3: EXECUTE

  • Create workflow for Experiment Execution
  • Assign teams within defined workflow
  • Review Execution Process
  • Implement new tools to improve execution process based on team feedback
  • Review and Continue Execution Cycles as Needed

Stage 4: ANALYSE

  • Review OMTMs for All Growth Experiments
  • Formalise ESRs
  • Understand Sigma Equations with Balancing Variants to calculate Success Parameters
  • Assignment: Calculate ESRs for all Growth Experiments
  • Review Calculated ESRs in Assignment and Measure Results
  • Define Success (YES OR NO) using best score matrix table
  • Identify UNICORN growth hacks and award the respective hackers

Stage 5: SCALE

  • *Secret* (Tweet to @reachrishabh to know more about this Stage)

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